877-HITVIEWS

today's news

a sample of satisfied clients

Click logo now, see the video.

FOXMTV
TiVoMicrosoft
SONY Screen GemsCBS
ABC FamilyThe Weinstein Company
LogitechVirgin Mobile

Visit our Hitviews blog at hitviewspro.com

Case: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next

 

case studies: Reader's Digest: RD.com

Reader’s Digest, one of the most powerful brands in publishing, asked Hitviews for the right star to increase their web presence. They wanted family-friendly fun. Their strong website, RD.com, is filled with useful content, interesting stories and great photos. The problem was that Reader’s Digest, the most widely circulated magazine in the world, could barely pull over 1 Million unique viewers to its home page in a month. Digital executive Lara Bashkoff bought a campaign using 6 Hitviews videos make Reader’s Digest cool, increase web traffic, and make their audience aware of RD.com content.

Strategic Approach:

  • One Hitviews star selected for the campaign conceived, performed, and distributed the right entertainment for this important, established brand
  • His video featured a Halloween pet costume competition between a cat and dog that sent viewers to RD.com to vote for their favorite entry
  • He inspired his fans to react

Results:

  • Visitors were made aware of Reader’s Digest rich holiday-related content, driving a new audience to their website
  • #1 Referral to RD.com in the sites’ history
  • #1 Most trafficked period in the websites’ history
  • October/November ’08 traffic exceeded traffic for all of 2008
  • 1,083,300 views on 12 video sharing sites
  • Over 2,000 “fan mail” comments
  • Over 20,000 unique visitors to RD website to vote on Halloween contest
  • Most downloads all-time of Thanksgiving design ideas