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case studies: Microsoft: Get Game Smart

Microsoft needed to drive audience to a low-interest landing page on their website, www.msn.com/getgamesmart. The page was a public service, intended to inspire parents to get more involved with the gaming habits of their children. 

Strategic Approach:

  • This single-video campaign created by one WebStar leverages children to deliver the message
  • The children in the video shame the parents into being responsible and also taunt their peers.

Results:

  • Traffic to the client’s site increased by 48%
  • Over 500 viewer comments were posted
  • The video became the #1 referral source to the Microsoft site
  • The voting page instantly became the #1 trafficked page on the site