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case studies: Logitech: Home Security Cameras

Logitech is known for its industrial security systems. The company had minimal awareness of their line of home security cameras. The company wanted to demonstrate ease of use and awareness for in-home purchase. The company expected 75,000 views to the single-video campaign.

Strategic Approach:

  • The strategy was to demonstrate the need for domestic cameras and ease of use
  • One video was made by a single WebStar
  • His character set up cameras throughout the house to discover what happened when everyone was out or asleep

Results:

  • Over 173,000 views
  • Over 2,500 comments, indicating engagement and fascination
  • The single video exceeded the goal set by Logitech by 130%