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ABC FamilyThe Weinstein Company
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case studies: CBS: Get Cred Online

CBS wanted to increase awareness through a new distribution channel of CSI Los Angeles, How I Met Your Mother, and Undercover Boss. The client specified that editing was to be sophisticated enough to match the quality of network TV without being too slick for audience expectations.

Strategic Approach:

  • 3 WebStars each made a video that had fun with the concepts of these shows
  • One went on the boardwalk to talk with fans about CSI Los Angeles, another had fun with the characters, and the third speculated on who the “Mother” was

Results:

  • 406,143 views – a low count, and Hitviews expected a lukewarm review from the client
  • Stephanie Gaines, SVP of Business Development at CBS, was more than pleased; she was impressed that the company delivered the videos early, kept her updated constantly and she never had to worry about the process
  • Ms. Gaines is now a strong advocate for Hitviews