Strategic Approach:

• ABC Family wanted to promote their new show, Melissa & Joey, to the vast online audience
• Wieden & Kennedy teamed with Hitviews creative team to select web celebrity WHATTHEBUCK to fly to LA and interview the stars
• Melissa and Joey loved the experience and so did the tough client, ABC Family
• The stars revealed new facts about themselves as you'll see when you watch the video

Results:

• Melissa & Joey had the highest debut in the history of ABC Family
• Wieden & Kennedy continues to ask Hitviews to work on critical projects that must be successful