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case studies: TiVo

Two videos were made for TiVo by Hitviews to help them announce a new service that downloads web video. So far, these two videos have been seen more than 1,000,000 times and received over 9,600 positive written comments. The videos also received over a dozen video responses from viewers who shot their own video, inspired by TiVo’s message.

FOX

Campaign Goals:

  • Inform demographically relevant audience of new TiVo features
  • Generate “buzz” for the upcoming release of next generation TiVo boxes

Results:

  • Over 1,000,000 views
  • Over 9,600 “fan mail” comments
  • 19 Video responses