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today's news
case studies: TiVo
Two videos were made for TiVo by Hitviews to help them announce a new service that downloads web video. So far, these two videos have been seen more than 1,000,000 times and received over 9,600 positive written comments. The videos also received over a dozen video responses from viewers who shot their own video, inspired by TiVo’s message.

Campaign Goals:
- Inform demographically relevant audience of new TiVo features
- Generate “buzz” for the upcoming release of next generation TiVo boxes
Results:
- Over 1,000,000 views
- Over 9,600 “fan mail” comments
- 19 Video responses




