YOUR TIME IS UP by Walter Sabo

August 21st, 2009

YOUR TIME IS UP by Walter Sabo

This is not the time to take a meeting. 

It’s time to take action.

There will be hundreds of businesses and business people who thrive and grow from these hard times. First, they admit that these are in fact hard times.

Horrible, ridiculous times created by forces beyond your power.

What’s in your power? My power? 

The answer is: What’s in front of us?

Screw the diet, eat what you want. Dig in.

If you work better at 11 AM, start work at 11 AM. Buy lunch for everyone. 7 AM is your time? Unlock the doors for your co-workers. Start the coffee.
 
Do not weigh options.

Make them standard equipment.
 
Instead of worrying if your job is going to be cut next, ask your boss how you can give her extra help, how to lighten her load.
 
Don’t cash the clunker.

Tune it.
 
Break the format, don’t enforce it. Throw away the script. Those investments you wouldn’t touch in boom times, write the check.
 
You do not have time to analyze, experiment and politely negotiate over lunch.

Time’s up. Listen to your instincts, put ALL your money on them. You see, the facts and figures got us here. 

Where? General Motors, Chrysler, Ford declared bankruptcy. Such a huge event it hasn’t even begun to sink in has it? 

So those financial analysts and their formulas are jokes, failures, clowns. Studies of history are good for obscure cable channels, enjoy the hobby.

This is about growth and growth occurs in courage, not fear. Fear lives in the past.

The ideas for improving your life, your business are in your head right now. If you think about them, your situation will never improve. 

If you take them out of your head and give them light and gravity by putting them into action they could thrive.

When considering the events that destroyed the economy---complete utter destruction---no single element was the cause. It was every factor. 

That includes antiquainted  advertising and marketing.

It didn’t stop working. The audience found new stages to stare at. Yea yea you know all about the Internet. You’re on it right now. 

What part of your day is spent on the Internet? What percent of your budget is on the Internet? See the gap? That’s fix-it one. Fill the gap.

The creative you use on the Internet. Is it “re-purposed” from another medium? For years advertisers would take TV spot audio and turn it into radio spots. 

Then they’d say that radio didn’t work. Of course not, TV audio sucks as a radio spot. 

You can waste money on research to discover that or you can take my word for it, it sucks.  

The Creative for the Internet should be created from scratch by people who have NOT studied and learned how the Internet “works.”  Creative for the Internet should be brought to life by people who only know how to communicate ideas on the web, and no place else, because they banged those drums first.

Other Articles