AdAge: Online Advertising Needs Different Creativity

October 26th, 2009

In this morning’s ADVERTISING AGE editorial, the headline states that “Online advertising needs a different kind of creativity”. Their editorial writers go on to explain that slick, “Cannes” type art will not work. 

The key phrase is:

 “On the Web, a marketer isn’t trying to entertain a passive couch surfer. It is interrupting an active user, ferreting around for information or entertainment. It may be harder to capture that user’s attention, but if you can hook into that consumer’s interest and passion, she may prove more valuable to your brand.”  

That is exactly the language our team uses when presenting HITVIEWS to brands.

Here’s the article: http://adage.com/article?article_id=139931

HITVIEWS management and investors realized and ACTED on those Internet facts over two years ago. Every medium requires an entirely unique way to engage its audience. Different technology, language, environment (different seating) and communicators. On the web the most efficient, proven way to engage an audience is with HITVIEWS’ Webstars. Our experience and expertise in utilizing the unique relationship between viewers and the Internet is without peer.

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